Flutter lash austin1/2/2024 “I would recommend that spa owners who are considering offering lash services survey their current clientele to gauge interest,” advises Summer Smith, managing director of operations. Milk + honey spa, with locations in Houston and Austin, Texas, introduced lash services in 2008 to meet client requests. But soon even those were fully booked, and lashes again spilled into spa rooms-eventually prompting Owen to open a stand-alone lash bar, FACES Lash Studio, in the same shopping center. “But we had no idea it would be so successful!” Within two years, the service had positively overtaken the spa’s treatment rooms, so two lash beds were set up near the retail area. “Through research, I saw it was taking off ,” recalls Patricia Owen, FACES president. Now, it’s so popular, it’s unbelievable.”įACES Day Spa in Hilton Head Island, South Carolina, started offering lash extensions around the same time, when a new manager, Alexis Sargo, raved about the service’s popularity. “In our experience, very few people getting their hair and makeup done don’t want lashes, so we sought a more permanent solution. “We saw real demand for lash services: Our makeup team was fielding daily requests,” says CEO Brian Cantor. These numbers will likely continue to grow in the years ahead-but is this in-demand service right for you? Here, spa owners detail how to start a successful lash enterprise and keep it running at peak performance.įirst things first: How do you determine the demand for lash extensions at your spa or salon? Paul Labrecque Salon & Spa was swept into the movement about five years ago and now employs two full-time lash technicians to cover its three New York City locations, plus one full-time tech for its Philadelphia outpost. That same year, Women’s Wear Daily wrote that lash enhancements were leading sales growth in the beauty industry, and Fox News claimed that businesses banked more than $55 million from lashes in 2014. The business of eyelash extensions is booming: In 2012, research company Mintel noted that 52 percent of women surveyed regularly obtain eyelash extensions or tinting. But would they make a positive addition to your spa menu? From coast to coast, eyelash extensions are all a-flutter.
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